A/S x 1349

This would a brilliant collab between True Black Denim Vs True Black Metal. Get free limited edition merchandise from Anti Sweden. Click Here to participate in the competition.

Fashion Week in Hell

You can win the chance to be part of brilliant event by Anti Sweden plus to see the incredible band 1349 performing in HELL. On top of that, you can hang out with Alice Cooper Princes, Calico Cooper. Take some photographs and couple of black drinks ...another thing is get free Anti Sweden jeans.
visit their website http://www.antisweden.no/.

ANti Sweden In Malaysia on 25th Oct 2010 at KL Convention Centre, Malaysia

ANti Sweden will be in Malaysia for few days - Two founder of Anti will brief you guys the Philosophy behind the True Norwegian Black Denim.


It will be held conjunction of Cyber Security Event in KL Convention Centre, Kuala Lumpur Malaysia

Be there on 25 Oct 2010 meet Anti Sweden bring rebellious spirit about Black Norwegian woods and true spiritof Heavy Metals.  \m/

Anti Sweden x Jeremyville

The True Norwegian Black Denim label 'Anti Sweden' is launching a limited edition jeans collab with the legendary Australian & New York based artist Jeremyville.

Anti Sweden's styling of evil and darkness have merged with the distinct 'Acid Pop' line work of Jeremyville, who has interpreted the grim and provocative motives of Norwegian death metal, and created a surreal and menacing landscape of carnage and destruction. Jeremyville has drawn wolves devouring cadavers, live human sacrifice, and abandoned babies, to create a scene of apocalyptic hell, which is meticulously screenprinted onto the pockets within the grim blackness of the denim.

Alongside the limited edition of 666 jeans comes a giant collectors' edition screenprint, each signed by Jeremyville himself. 1 of these special 400 screenprints comes with the purchase of each of the first 400 jeans. The price is 1666 NOK ($280 USD), and if you are up for wearing a limited edition collab of dark underworld art and fashion, this should be right up your dimly lit alley.

The giant 'Anti Sweden in Jeremyville' screenprints are divided into a run of 200 fluorescent yellow and 200
fluorescent pink, reminiscent of giant band posters found pasted on the streets. An innovative project from 2 very unique creative forces working in the world today.

Anti Sweden at Oslo Fashion Week

Anti Sweden Jeans on Swedish TV

"They soon discovered that the black in the jeans have nothing to do with all the
Norwegian oil. On the contrary, the color is linked to Norway’s biggest cultural export,
Black Metal music. And it is there that Anti Sweden finds their inspiration" - Kjetil Wold

Anti Sweden Black Party

The Killers ; backstage

Anti Sweden Black shirt is truly limited edition

(Source and permission by: Anti Sweden)

Black cold beer keeps you going.

Location: Helsinki, Finland and Oslo, Norway

Anti Sweden Launch Party

Anti Sweden together with Peter Beste the most controversial artist in modern days will celebrate Anti Sweden online release. Peter Beste recently released an amazing book called "True Norwegian Black Metal" via Viceland. Be there at :

Anti Sweden,

Kristian Augustsgt.13,

1800- 22.00 Saturday 22. August.

That night will be the darkest night ever you imagine!

Emmet Garage Sales Interviews Anti Sweden

Emmet Garage Sales - a night with Anti Sweden talks about beauty of darkness

How and why did you start Anti Sweden?

We started Anti Sweden as a tribute to the Norwegian Black Metal Scene, and to create a brand that challenged our neighbors in Sweden´s domination of scandinavian jeans.
Using our skills as designers and having worked with apparel brands before, we wanted to create something different than the normal apparel brands.

Where did the name Anti Sweden come from?

The name was chosen because it is defining us as a anti established brand and a tongue in cheek towards the Swedish lifestyle brands known from Sweden as Acne and Cheap Monday.

How big is your first collection?

We do limited editions, not regular apparel collections, we have one unisex model called 666 where we have worked together with San Diego based illustrator justin Bartlett, we are coming up with a girls model, and a t-shirt collection and also looking into some jewelry. We are also currently working with artists to do our next limited edition, it will all be inspired by black metal culture in a fashion context.

What are your future plans?

To do exclusive co-works with people who are inspired by the aesthetics of darkness. To produce limited editions that allows us to keep our signature and don´t adapt to the mainstream culture.

What makes Anti Sweden different from other jeans brands?

All the above, we have a strong history founded on the cult scene originated from Norway. If jeans are to be rebellious again we will make it happen!

Model: 1st model, Anti Sweden 666

Limited Edition
(limited to 666 pieces)

Collaboration with gore artist Justin Bartlett(www.vberkvlt.com)

Unisex model - Contact Emmet Garage Sales for preview

Price: Euro 140/ RM 700

Anti Sweden

Anti Sweden Jeans

Skinny Black

Material: 98% cotton / 2% Elastine

Price: @#$%^!